Timothy McCormack
VP, Media & Analytics at Bigeye
Website Address: https://www.bigeyeagency.com/
Each week on “Media Champions,” our host talks to media experts across the country. This week our host speaks with Timothy McCormack from Bigeye. To learn more check out https://www.bigeyeagency.com/
What is the biggest change in marketing that you see coming in the next 2 years?
I believe we will begin to see a greater emphasis on attention metrics as opposed to simply viewability metrics.
What is one tip that you would give when it comes to media planning?
The most important advice I would give to anyone regarding media planning is to build a plan that has multiple vendors, audiences, and channels so you are able to identify what is driving performance, test and optimize.
