Aviel Eidels
Founder at Stoic Media
Website Address: https://www.stoic-media.com/
Each week on “Media Champions,” our host talks to media experts across the country. This week our host speaks with Aviel Eidels from Stoic Media. To learn more, check out https://www.stoic-media.com/
What is the biggest change in marketing that you see coming in the next 2 years?
Having brands switch from running ads VS creating content.
Are there any trade organizations or groups that you belong to?
We are an MBE (Minority Business Enterprise) certified by NYC and NYS.
Stoic Media is registered as a “Diverse Supplier” for the ANA.
What is the advantage to working with an outside media buyer as opposed to having just an internal marketing director?
An outside media buyer is more in touch with what is happening in the marketplace VS someone in-house.
What is one tip that you would give when it comes to media planning?
Make sure you have the right tools to measure the impact of your media dollars.
How does a media buyer stay on top of trends with media placement?
Reading a lot of Media Related news outlets.
