Steve Pacheco
President / CEO at American Advertising Federation
Website Address: www.AAF.org
Each week on “AdTastic,” our host talks to advertising and media experts across the country. This week our host speaks with Steve Pacheco from American Advertising Federation. To learn more, check out www.AAF.org.
What is the biggest change in the advertising industry that you see coming in the next 2 years?
More convergence of platforms. More personalization of messaging.
How is the trend towards streaming television (CTV) impacting your advertising strategies?
Influencing media plans
What’s your biggest challenge with attracting and hiring talent in the past 2 years?
Proving that Advertising is a great long term career opportunity for young people.
