Jeremy M. Kanne
CEO at Smart Yeti
Website Address: www.smartyeti.co
Each week on “Marketing for Your Future,” our host talks to media experts across the country. This week our host speaks with Jeremy M. Kanne from Smart Yeti. To learn more check out www.smartyeti.co.
What is the biggest change in marketing that you see coming in the next 2 years?
More transparency in marketing agencies and an erosion of the full service agency model towards more targeted service companies.
What is one tip that you would give when it comes to digital marketing?
Understand the risk/reward of your marketing strategy
What is something in your career that you learned from by making a mistake?
In my previous civil engineering career, I made a significant error and missed an electrical line on an engineering drawing. The existing site had loads of old materials underground, some in use, some decades old. Turns out the line I missed was a main electrical line to a building and they hit it in construction – knocked the power out and they had to use generators. I was just a post-college kid at the time, but I felt awful. Really taught me the importance of attention to detail.
