Tom Shapiro
CEO at Stratabeat
Website Address: https://stratabeat.com/
Each week on “Marketing For Your Future,” our host talks to media experts across the country. This week our host speaks with Tom Shapiro from Stratabeat. To learn more, check out https://stratabeat.com/
What is the biggest change in marketing that you see coming in the next 2 years?
In a future cookie-less world and in a world with greater privacy concerns, being strong in organic digital marketing is going to be extremely important for brands.
What is one tip that you would give when it comes to digital marketing?
Creativity is often underappreciated by marketing teams, yet it delivers the greatest growth. Tinkering around the edges does not unleash growth. Instead, you should look to extreme creativity, lateral thinking, and marketing innovation for achieving breakthrough results.
What is something in your career that you learned from by making a mistake?
I have learned to say “no” to prospective clients when it’s not a great fit. We used to try to be crazy flexible in accommodating prospects, but have learned that it’s far better for them if we agree to partner together only when the fit is spot on. It enables us to help them much more this way, and it enables those who are not the right fit to find a partner who is.
