Welcome to “The Horse’s Mouth” with Tom McManus, a cool, unique talk show where Tom’s guests sidle up to his bar to discuss sports, business and life. Today, Susan St.Denis sits down with Anthony Rigdon from Rigdon Window Tinting and Brodie Waters from General Sports Worldwide.
General Sports Worldwide is a sports management company based in the U.S. and the U.K. that represent athletes as well as work with brands, leagues and teams in a consulting capacity.
To learn more, visit https://www.generalsports.com.
Short company description: General Sports Worldwide is a multi-faceted, full-service sports agency focused on driving success for our clients and global partners in the sports industry. We have a unique understanding of the sports industry from our work in the NFL, NBA, English Premier League, English Football League, MLB, NHL, MLS and sports leagues and governing bodies in North America and Europe. From player representation to corporate sponsorships to mergers and acquisitions, the unmatched experience and expertise General Sports brings to the table allows us to consistently deliver outstanding results for our clients.
What is your job description?: Senior Vice President of North America, responsible for overseeing player representation division as well as leading sports consulting arm of company.
What makes your company unique?: No other company in the sports industry has an executive with the experience of General Sports Worldwide. Globally the company features a team comprised of former chief executives and/or owners of teams in the NFL, English Premier League, NBA and Formula One Racing. Our unmatched contacts and relationships allows us to provide world-class service to our clients, both in our consulting division as well as our player representation divisions, where we represent NFL athletes, soccer players, world-class cricket players and Olympians.
How do you define success?: Success is defined by the relationships you have built, the effort you have put in, and the inevitable results that come from those two
How do you feel marketing has changed in the past 3 years?: Dramatically. The way in which people consume their content is obviously much different, but also the way in which they expect to be engaged by a product/brand. People are more likely to want to be a part of something or a community, and also desire more of an experiential engagement.
Rigdon Window Tinting is a full service automotive, commercial, and residential window tinting company.
To learn more, email them at [email protected].
Short company description: Automotive residential and commercial window tinting
What is your job description?: Owner tinter
What makes your company unique?: I’m the owner
How do you define success?: An awesome leader can talk about a goal, but a great leader makes it happen. It’s those little plays and ideas that actually get you to where you wanna be.
How do you feel marketing has changed in the past 3 years?: Not a lot really. I try to post a few times daily
What is the biggest change to marketing that you feel is coming in the next two years?: Artificial intelligence is one of the major factors right now.
What percentage of your advertising does traditional media buying make up?: 25%
