Welcome to “The Horse’s Mouth” with Tom McManus, a cool, unique talk show where Tom’s guests sidle up to his bar to discuss the intersection of sports, business, and life. Today, Tom sits down with Lisa Almeida from Freedom Boat Club.
Freedom Boat Club was first founded in 1989 in Sarasota, FL. It is the oldest and largest boat club in the nation. The vision and purpose in establishing the boat club model was simple and straightforward – to deliver a hassle-free recreational boating experience for its members.
To learn more, visit https://www.freedomboatclub.com.
What services does your company provide?: Boating
Short company description: We build memories that last a lifetime
What is your job description?: owner
What makes your company unique?: We help people have fun
How do you define success?: Loving what you do.
How do you feel marketing has changed in the past 3 years?: Its hard to keep up with
What is the biggest change to marketing that you feel is coming in the next two years?: keeping up
What percentage of your advertising does traditional media buying make up?: 50%
