When Brandon Ballard formed Follow Twice in 2017, the vision to create a mentoring program for Black student-athletes and promoting their career development (outside the world of athletics) as a non-profit need to be realized. His goal was visionary: Be the bridge for black student-athletes as they seek to merge their academic, athletic and networking prowess into one professional package. The strategy to reach this goal was shaped with a unique combination of social media marketing and Brandon’s collegiate athletic experience. On social media, Follow Twice featured stories on former and current Black student-athletes who were identified to be ‘Leaders of the New School’; which supported and empowered a variety of Black student-athletes from 2017 to 2020. When the NCAA in 2019, announced they were ‘directing the three divisions to pursue rules changes that will permit student-athletes to more easily benefit from the use of their name, image or likeness,’ Brandon knew it was time to transition from philanthropy to social enterprise. In 2020, Follow Twice AMP was to be certified as a Social Purpose Corporation, to issue stock and distribute profits to shareholders while pursuing the social purpose of identifying Black student-athletes who would benefit from advisement.
Business Profile:
Follow Twice LLC.
4150 BELFORT RD
JACKSONVILLE, FL 32255
Phone: 9047185936
Website: followtwice.org
What differentiates you from the competition?Culturally sensitive mentorship.
What are your top selling services or products that your company offers?Comic books.
If you had one message to get across to future customers, what would it be?Watch your likeness.
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