Therran Oliphant
Executive Director, MarTech Lead at PHD Media
Website Address: https://www.phdmedia.com/
On “Marketing for Your Future,” our host speaks with experts within the marketing community about the future of the marketing industry. This week our host speaks with Therran Oliphant from PHD Media. To learn more check out https://www.phdmedia.com/
What is the biggest change in marketing that you see coming in the next 2 years?
Privacy regulations forcing advertisers to find new mechanisms and signals to interact with, using context and creative to create better experiences.
What is one tip that you would give when it comes to digital marketing?
Become educated on the basics of the enabling technologies that make our industry run.
What is something in your career that you learned from by making a mistake?
I learned the value of urgency with patience. Move quickly but think clearly without rushing.
