“Media Champions” with Joseph Catania from Catania Media Consultants LLC

Joseph Catania
CEO & Founder at Catania Media Consultants LLC
Website Address: CataniaMedia.com

On “Media Champions,” our host speaks with experts within the marketing community. This week our host speaks with Joseph Catania from Catania Media Consultants LLC. To learn more check out CataniaMedia.com.

What is the biggest change in marketing that you see coming in the next 2 years?

The SEO space has become a lot more challenging. With LSA becoming available in certain industry groups there is less space on the first page for organic keyword search.

Are their any trade organizations or groups that you belong to?

American Marketing Ass., Alignable, Caba. See website for more info. Tampa Bay Business Journal.

What is the advantage to working with an outside media buyer as opposed to having just an internal marketing director?

I am a Media consultant. I use my 20 + years of experience maintaining contacts with the local media outlets, radio and T.V. as well as digital co. working with them as my network partners. I am currently the CFO and Marketing Director of Catania & Catania Law Firm.

What is one tip that you would give when it comes to media planning?

Know your audience. Setting up a targeted campaign to get the best conversion rate.

How does a media buyer stay on top of trends with media placement?

Webinars, conferences and seminars. Belonging to organizations like AMA and PILMMA and involving yourself in continuing education.
Also law firm marketing and management webinars and conferences.