Chris Overlay
CEO / Founder at Hoptimized Digital
Website Address: https://www.gethoptimized.com/
Each week on “Media Champions,” our host talks to media experts across the country. This week our host speaks with Chris Overlay from Hoptimized Digital. To learn more, check out https://www.gethoptimized.com/
What is the biggest change in marketing that you see coming in the next 2 years?
I see a desire for small businesses to shift ad budgets away from Facebook Ads (including Instagram) and look for ways to diversify digital advertising.
Are there any trade organizations or groups that you belong to?
Industry Ambassador for Craft Beer Professionals
What is the advantage to working with an outside media buyer as opposed to having just an internal marketing director?
You can source great talent and experience for less money than hiring a full-time employee. If you can find the right agency or freelancer, they may have a ton of niche experience for your industry too.
What is one tip that you would give when it comes to media planning?
Give your campaigns time to have an impact – don’t be too quick to dump something because you are pressured to make a decision.
How does a media buyer stay on top of trends with media placement?
Subscribe to reputable news sources. Attend conferences. Listen to what Google and Facebook are putting out. Get access to industry reports.
