Robert Rob Aksman
President and Co-Founder at BrightLine
Website Address: brightline.tv
Each week on “Marketing and Beyond,” our host talks to media experts across the country. This week our host speaks with Robert Aksman from BrightLine. To learn more, check out http://www.brightline.tv
What is your company Elevator pitch when talking about your company?
BrightLine’s technology makes connected TV impressions more valuable via interactivity, personalization, shoppability, along with attribution and optimization data.
What changes has your company made over the past 2 years that have impacted your business
We invested years in having our technology deployed and integrated into the biggest TV streaming networks (e.g., Hulu, Peacock, Discovery+, etc.), which has been truly unlocked by the pandemic’s accelerated migration from traditional cable/satellite to streaming as the preferred viewing path.
What is one tip that you would give when it comes to digital marketing?
Focus on desired outcomes, not the technology. And if something is too difficult to be understood plainly, then it’s probably BS.
What is the biggest change in marketing that you see coming in the next 2 years?
There is no turning back in the great migration to streaming, and it will continue to accelerate until all TV is streaming TV.
What is one tip that you would give when it comes to digital marketing?
Focus on desired outcomes, not the technology. And if something is too difficult to be understood plainly, then it’s probably BS.
