Angelina Martin
Owner at Online Media Solutions
Website Address: https://onlinemediasolutions.biz/
Each week on “Media Champions,” our host talks to media experts across the country. This week our host speaks with Angelina Martin from Online Media Solutions. To learn more, check out https://onlinemediasolutions.biz/
What is the biggest change in marketing that you see coming in the next 2 years?
Subscription based platforms
What is the advantage to working with an outside media buyer as opposed to having just an internal marketing director?
An outside media buyer or media agency will always be ahead of the learning curve, because social media education is key in our industry – everything in our field changes, updates, and evolves quickly. An employee or marketing director may not necessarily adapt to social media changes as easily as we do. Additionally, we have the advantage of knowing what works for different organizations and blending that info into what may work best for your online media content.
What is one tip that you would give when it comes to media planning?
Use social listening – the single most important aspect to social media marketing including analyzing the numbers (insights) to develop your SWOT (strengths, weaknesses, opportunities and threats) in your content. Model new content from what has previously worked and sandwich weaker posts in between strong posts to build increasing reach (and/or visibility) of your posts.
