Chris Perkins
VP Expert Services at Evolv AI
Website Address: Evolv.ai
Each week on “AdTastic,” our host talks to advertising and media experts across the country. This week our host speaks with Chris Perkins from Evolv AI. To learn more, check out Evolv.ai.
What is the main pain point that you solve for your customers?
Used AI to dramatically improve user experience across all key digital sites.
What is the biggest change in the advertising industry that you see coming in the next 2 years?
The ability of marketers and agencies to provide clear and certain transparency around the impact of their every growing investments.
How is the trend towards streaming television (CTV) impacting your advertising strategies?
Any owned digital experience, including streaming content, can and should be optimized to make the user experience extraordinary.
What’s your biggest challenge with attracting and hiring talent in the past 2 years?
Not only is top talent hard to find, it’s challenging to identify with basic interview/recruiting approaches – so we’re constantly looking for ways to improve our process for hiring and retaining talent
