“Digital Champions” with Dan Shinder from Advanced Social Marketing

Dan Shinder
Founder/CEO at Advanced Social Marketing/Social Media On Steroids
Website Address: www.AdvancedSocialMarketing.com

Each week on “Digital Champions,” our host talks to media experts across the country.  This week our host speaks with Dan Shinder from Advanced Social Marketing. To learn more, check out http://advancedsocialmarketing.com.


What is your company Elevator pitch when talking about your company?

For 9 years I have reached millions of people a month on social100% organically. I teach how I have done this and how to drive more traffic to where people buy. Most people unaware of their errors and all the algorhythmic changes on all platforms and how to leverage them.


What is the biggest change in marketing that you see coming in the next 2 years?

I believe there will be a greater opportunity for content creators and business to leverage more diversified platforms IF they take the time to understand the differences in which consumers use the different platforms and leveraging what the parameters are of each platform.


What is one tip that you would give when it comes to digital marketing?

Advertising and promoting i NOT marketing. Great marketing is what gives people a reason to act on the advertising and promoting. Therefore, great marketing is content made FOR the target market and gets them to fall in love with a brand and what it offers. The content got to be made FOR THEM.


What is the main pain point that you solve for your customers?

Reaching more people on social, creating more engagement and driving more traffic to where people buy from them, despite all the thwarting algorithms across major platforms.