Maresa Friedman
CSO at Executive Cat Herder
Website Address: www.ExecutiveCatHerder.com
Each week on “Digital Champions,” our host talks to media experts across the country. This week our host speaks with Maresa Friedman from Executive Cat Herder. To learn more, check out https://www.executivecatherder.com.
What is your company Elevator pitch when talking about your company?
We help companies get out of their own way, understand consumer intent, and deploy brilliant business & marketing strategies in a connected and distracted world.
What is the biggest change in marketing that you see coming in the next 2 years?
I believe the Agency Model (traditional) will come back with a force. I think companies are starting to figure out that hiring young, inexperienced teams to learn on their time is costly. The hybrid model of a Marketing Team + Agency will be the standard
What is one tip that you would give when it comes to digital marketing?
Google your name and your brand and ask yourself two questions at the start of your marketing journey (1) Are you there (2) Do you like what you see
What is the main pain point that you solve for your customers?
Our clients come to us for one thing and one thing only- to implement and partner with them to make impactful changes in their organizations. Our mantra and vision is to create strategies and manage teams to execution. We believe that done is better than perfect. We also believe that simple focus can lead to brilliant strides in developing your brand.
