Nathan McKelvey
Founder at army8
Website Address: https://army8.com
Each week on “Marketing and Beyond,” our host talks to media experts across the country. This week our host speaks with Nathan McKelvey from army8. To learn more, check out https://army8.com.
What is your company Elevator pitch when talking about your company?
We help agencies grow and scale their business with our Pocket app that connects their team, clients and a network of freelance vendors from all over the world.
What changes has your company made over the past 2 years that have impacted your business
We spent 3 years building and growing our own agency to identify the pain points in trying to grow and scale it. The solution is a combination of workflow & communication software with a network of talent. We launched the app on 3/24/2022 to other agencies.
What is one tip that you would give when it comes to digital marketing?
Focus on the business objectives first, then develop the strategy and tactics to accomplish the goal. I see all too often, people want to jump in and talk about tactics first.
What is the biggest change in marketing that you see coming in the next 2 years?
The growth of the freelancer market. We are seeing people leave full-time jobs in droves and we expect this trend to continue.
