Becky Robinson
President at Weaving Influence
Website Address: https://weavinginfluence.com/
Each week on “Marketing For Your Future,” our host talks to media experts across the country. This week our host speaks with Becky Robinson from Weaving Influence. To learn more, check out https://weavinginfluence.com/
What is the biggest change in marketing that you see coming in the next 2 years?
With recent criticism of Facebook by whistleblowers and press about the negative effects of social media on teenagers, especially teen girls, I’m curious to see what new platforms or approaches emerge for making internet spaces more positive and uplifting, to fuel growth and learning.
What is one tip that you would give when it comes to digital marketing?
The more personal, real, and authentic you are, the more likely you are to make real, valuable connections and to be memorable to people. Authenticity increases engagement.
What is something in your career that you learned from by making a mistake?
In-person connections, especially those to family and close friends, need to be the priority above online relationships, without question. A mistake I made early in the growth of my agency is allowing myself to become too consumed with social media connections, to the neglect of the most important people in my life.
