Dana Gordon
President & Captain at Pirate Marketing
Website Address: https://piratemarketingpartners.com/
Each week on “Marketing Champions,” our host talks to media experts across the country. This week our host speaks with Dana Gordon from Pirate Marketing. To learn more, check out https://piratemarketingpartners.com/
What is the biggest change in marketing that you see coming in the next 2 years?
The upcoming changes in cookies and overall data privacy shifts will force marketing teams to change their strategy. The need to focus on first-party data and blending digital marketing and traditional advertising will speed up the adoption of true omni-channel marketing tactics.
What makes your company unique?
We focus on creating holistic, customized, strategic marketing plans that are completely unique to each client.
Pirate Marketing is unique because we live by our core values of Integrity, Collaboration, and Dedication.
Integrity: We only accept clients whose values align with our own. We provide services that make sense for the client, ~not~ what’s going to provide the largest profit for us.
Collaboration: We take open and honest communication seriously. Our clients are more than just “customers”… they’re our trusted partners working together towards a shared goal.
Dedication: We’re a boutique agency and maintain the highest level of service by keeping our client roster small. That allows us to focus on our clients’ biggest priorities every single day.
What is your biggest pain point when it comes to digital advertising?
Attribution. Reporting and analytics are getting better by the day, but ultimately it will never provide a true one-to-one ratio. Marketing is more complex and nuanced than that.
