Matthew Gambill
CEO at MAIUS
Website Address: maius.com
Each week on “Marketing for Your Future,” our host talks to media experts across the country. This week our host speaks with Matthew Gambill from MAIUS. To learn more check out maius.com.
What is the biggest change in marketing that you see coming in the next 2 years?
It’s been said for years now and really hasn’t started to turn true until this year, but native video and working with micro-influencers/content creators is going to change the way small companies grow. We are also going to have much much more data on influencer performance and that will change how brands interact with them.
What is one tip that you would give when it comes to digital marketing?
Fundamentals, long term growth, and data science.
What is something in your career that you learned from by making a mistake?
Almost all of it. You can’t grow unless you fail.
