Tonya Cowan
Owner/Creative Director at As You Wish websites/engagement/marketing, LLC
Website Address: https://www.asyouwishwem.com/
Each week on “Marketing For Your Future,” our host talks to media experts across the country. This week our host speaks with Tonya Cowan from As You Wish websites/engagement/marketing, LLC. To learn more, check out https://www.asyouwishwem.com/
What is the biggest change in marketing that you see coming in the next 2 years?
I believe small business owners will value social media even more and implement social media management as a priority for their business to ensure they are engaging with consumers. Social media is where the influencers are and it’s not just considered for the younger generation, but all generations are and have gravitated to social media for their consumer needs.
What is one tip that you would give when it comes to digital marketing?
Understand who your customers are and who your target audience is. You want to be sure you are marketing to the correct customer/audience who will likely purchase your service/product.
What is something in your career that you learned from by making a mistake?
I learned that it is important to put value on my time and creativity. When I first started out in business, I was more interested in getting new business, and not charging clients my worth. I learned the hard way by working long hours, not getting compensated on time, or caring more than the client did, that all business is not good business. I am a business owner, and whether you have a small or large business, you must spend money to make money. Clients should understand the cost of doing business with me, and with that fair cost, comes great services to all of my clients.
