Sherry Mirshahi-Totten
Brand Strategist and Business Storytelling Consultant at SherryMTotten.com
Website Address: https://sherrymtotten.com/
Each week on “Marketing For Your Future,” our host talks to media experts across the country. This week our host speaks with Sherry Mirshahi-Totten from SherryMTotten.com. To learn more, check out https://sherrymtotten.com/
What is the biggest change in marketing that you see coming in the next 2 years?
I think marketing will be more focused on creating campaigns that create experiences for people and meet them where they are. By “meet them where they are” I mean that we need to know how well-educated consumers are these days and we treat them as such. They have Facebook, Youtube, Twitter, and more so they can easily find an answer to anything. The pandemic created urges to find hacks, to DIY things ourselves, to crave more convenience. Embrace how the consumer has changed and adjust your marketing toward that. One way businesses have been doing that is by implementing quizzes as a way to get to know consumers, add them to their email lists and customize content. Some businesses also use quizzes after onboarding to further customize the experience for a customer. This will only get stronger in the next two years.
What is one tip that you would give when it comes to digital marketing?
Don’t be afraid to go outside of your industry to find best practices! Focusing too much on what competitors are doing only limits you. And try to borrow from industries that are very different from yours. I’ll share a few examples from one industry I like to borrow from: K-Pop! There were three specific launches that BTS, who are one of the most well-known Korean artists, did recently that just blew my mind. I’ll go over them in our interview.
What is something in your career that you learned from by making a mistake?
One mistake I have learned from is that what works for someone else might not work for your own followers. It’s really important to always check in with yourself and ask if this piece of content or this writing style or this strategy is one your audience will embrace. It’s not enough to say “Well everyone says it works.” You have to know your own people enough to know if they will like it.
