Elizabeth Presher
Owner Partner at Hite Digital Dayton
Website Address: https://www.hitedigital.com/dayton/
Each week on “Media Champions,” our host talks to media experts across the country. This week our host speaks with Elizabeth Presher from Hite Digital Dayton. To learn more, check out https://www.hitedigital.com/dayton/.
What is the biggest change in marketing that you see coming in the next 2 years?
Navigating privacy issues that will make personalizing the message harder- in a time that personalizing the message is so important
What is the advantage to working with an outside media buyer as opposed to having just an internal marketing director?
Having a team of professionals who not only specialize in so many different areas but who are passionate about those areas and desire to learn and be the best.
How does a media buyer stay on top of trends with media placement?
Partnerships with Facebook, Google and other relevant platforms in addition to professional peer groups,
