Welcome to “The Horse’s Mouth” with Tom McManus, a cool, unique talk show where Tom’s guests sidle up to his bar to discuss sports, business and life. Today, Tom sat down with James Cramer from CBJ Communications.
After serving about 30 years with the PGA Tour, James hung a shingle and started CBJ Communications, a sports communication consulting firm.
To learn more, contact James at [email protected].
How do you define success?: Always moving forward, no matter the obstacles in front of you.
How has marketing changed for your business in the past 12 months: The hustle has gotten more real with the challenges we all face now on a daily basis.
What is the biggest change to marketing that you feel is coming in the next two years?: Marketing based on real experiences
What do you feel the Jaguars need to do to market their product?: I always feel that the core product always needs to take precedence over commerce. That comes with success on the field.
