Welcome to “The Horse’s Mouth” with Tom McManus, a cool, unique talk show where Tom’s guests sidle up to his bar to discuss sports, business and life. Today, Tom sat down with Paul McCord from LivingWell.
The Coaching Staff at Living Well JAX is a powerful group of certified Executive, Life, and Performance Coaches who themselves have built businesses, achieved acclaimed military service, competed as NCAA and pro athletes and coaches, and have the real world experience to relate to any client.
To learn more, visit https://livingwelljax.com.
Short company description: Addressing mental health, personal well being and success in one business.
How do you define success?: By the number of teams, individuals and organizations that you can help achieve their goals!
How has your business changed in the past 12 months?: Shifted from coaching NCAA sports teams to helping small businesses navigate the new normal.
What do you feel the Jaguars need to do to market their product?: Bring in more people who WANT to:
1) live in Florida
2) love the options we have on the First Coast
3) Be dedicated to JAX full time (eliminate London games)
4) tear off the upper deck of the stadium (worst fan experience in the league). Construct an overhanging upper deck (similar to soldier field) to provide more shade & better fan experience. Lower seating capacity.
5) Be more active with the small business community
Who inspires you and why?:
In business – my father: a senior exec who out his people first.
In leadership – my wife: able to achieve amazing things at JU while majority of sports programs are not successful. Culture builder.
Headstrong Foundation: helping people battle cancer
What the biggest obstacle you have had to overcome in your business?: In my first business it was creating a marketplace out of thin air. MCC Sports became the driving force for lacrosse in the southeast. When we started, lacrosse was not on a lot of radar screens.
