“Buzzworthy Businesses” is a unique and cool talk show that showcases individuals and companies in the community that are making a buzz and giving back. Our goal is to interview guests that are doing great things in their business and in their community. Today our hosts, Steve Strum and David Permenter spoke with David Reese.
David Reese
President at Florida’s First Coast of Golf
Website Address: florida-golf.org
Short company description:
Florida’s First Coast of Golf, Inc. is a non-profit organization, designed to promote Amelia Island, Jacksonville and The Beaches, St. Augustine, Ponte Vedra & The Beaches, Clay County and Palm Coast & The Flagler Beaches as the premier destination for Florida golf vacations.
We also partner with Jacksonville Aviation Authority, THE PLAYERS, and the World Golf Village, along with the region’s golf courses & accommodations partners.
How has your business changed in the past 12 months?
Over the past year, we’ve deepened our commitment to data-driven marketing and strategic partnerships, which has elevated the way we connect with golf travelers. We expanded our digital advertising footprint, engaged new markets, and invested in storytelling across platforms. Internally, we’ve also refined our processes to be more agile. especially in how we manage partner campaigns and track ROI. We’re not just promoting golf. we’re positioning Northeast Florida as a premier golf destination year round.
Describe a Failure in your Career
TBD
What about your company makes you the most proud
Regional collaboration is the backbone of our success. Our five CVB partners represent unique destinations, yet we operate under a unified vision that promotes the entire First Coast as a top-tier golf destination. By sharing resources, data, and opportunities, we avoid duplication and amplify one another’s strengths. Whether it’s joint advertising, cooperative campaigns, or destination wide storytelling, we lean into collaboration as a strategy not just a value.
How do you motivate people to give their best?
Everyone on our team knows how their role contributes to our mission, and I make space for creativity and new ideas. I also believe in transparency, sharing wins, lessons, and performance data so we can all grow. And of course, I celebrate people. small wins, big achievements, and moments of ingenuity that move us forward. When people feel valued and trusted, they bring their best.
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