Jacksonville, FL – Release Date: October 7, 2019 — For Immediate Release

Awkward Croc Entertainment, Inc. is a Jacksonville, Florida based management company that focuses on unique social entertainment experiences and will soon be opening the first of its kind esports, education, and events venue on the first coast. With 22,500 square feet of space, ACE ARENA will be the largest dedicated esports facility in the state to date. 

“People ask, why would someone go out to a place to play video games when they can play at home? We ask the same question about those who go to bars or concerts. They can drink or listen to music at home, but they still go out to socialize with friends. The esports and gaming community is no different. Gamers like to high five and fist bump in real life.” – John Sarmie, Founder and CEO

ACE ARENA is set to open late fall 2019 and will have over 120 gaming systems, 4 private training/party rooms, 20 digital displays to cycle content and showcase sponsors, a stage with a video projection wall for live entertainment, and a large open lounge to chill, play board games, host meetings, and more!!

“In addition to esports, we plan to use the space for education, training, and camps; as well as co-working, corporate meet-ups, and community events. The possibilities are endless!” – John Sarmie

Awkward Croc Entertainment also manages little eLeague, a competitive team gaming league for youth, that focuses on fair play, teamwork, communication skills, and learning how to compete and handle the pressures of competition. Founder, John Sarmie, first introduced little eLeague to the community during One Spark 2018, and ACE ARENA will be its new home base.

ACE ARENA is excited and proud to announce CustomWear USA as its onsite apparel and merchandise provider, and Stage Creations as its in-house production partner. CustomWear USA is a local family-owned and operated business that specializes in screen printing, embroidery, sublimation, and custom designs. Stage Creations is an AV and production design company, with a national reach, that offers consulting, management, and marketing for any type of event

“Stage Creations is fortunate to partner with Awkward Croc Entertainment. We are excited about the future and look forward to providing positive experiences and thriving knowledge for our youth.” – Betsie Green, Business Coordinator/Artist Relations

ACE ARENA is located at 10503 San Jose Boulevard, Suite #18, Jacksonville, FL 32257. For updates on its official opening, hours of operation, and partner info, visit and follow ACE ARENA on social media.


Marketing inquiries and sponsorship requests to:

Contact: Jill Sarmie
Agency: JMS Insights, LLC
Email: [email protected]
Phone: +1 (904) 419-9577