Martin Purmensky
Owner/Manager at thevideocards LLC
Website Address: www.thevideocards.com
Each week on “Digital Champions,” our host talks to media experts across the country. This week they sit down with Martin Purmensky from thevideocards LLC.
To learn more check out www.thevideocards.com.
What is your company Elevator pitch when talking about your company?
Instead of asking customers to “click here to watch” you send them a video brochure with a video message. No distractions, no ads, no connectivity issues – the video starts playing right after the brochure is opened. Our increased sale of last two years prove that our brochures are the ideal solution for our new “social distance” world.
What is the biggest change in marketing that you see coming in the next 2 years?
Tracking of our activities will become more profound, serving us targeted ads even when we walk into a store or walk on a street. Technology will be deployed to keep our attention in places we don’t expect.
What is one tip that you would give when it comes to digital marketing?
Creativity is the key to get attention. Content does not have to be expensive to be memorable.
What is the main pain point that you solve for your customers?
‘CBS News’ estimated that people see an average of as many as 5,000 advertisements per day. Our devices do not compete with other ads in the traditional way. The message a company wants to portray is displayed to the individual without any distraction.
