Tom Martin
Founder/President at Converse Digital
Website Address: www.conversedigital.com
Each week on “Digital Champions,” our host talks to media experts across the country. This week they sit down with Tom Martin from Converse Digital.
To learn more check out www.conversedigital.com.
What is your company Elevator pitch when talking about your company?
We help companies and individuals turn conversations into customers.
What is the biggest change in marketing that you see coming in the next 2 years?
A movement away from top of funnel KPIs and more focus on bottom of funnel KPIs like sales, cost per acquisition, etc.
What is one tip that you would give when it comes to digital marketing?
Stop leveraging the scalability of digital channels. Instead, focus on their ability to help you go deep into a relationship.
What is the main pain point that you solve for your customers?
How to effectively combine online/offline sales & marketing approaches to effectively and repeatedly convert prospect conversations into new clients and customers.
