Haley Wiaz
Programmatic Manager at Scale Marketing
Website Address: https://www.scale-marketing.com/
Each week on “Marketing and Beyond,” our host talks to media experts across the country. This week our host speaks with Haley Wiaz from Scale Marketing. To learn more, check out https://www.scale-marketing.com/
What is your company Elevator pitch when talking about your company?
Scale marketing brings big agency talent to the middle market. Our belief is the symphony of media works together to drive the most impactful results. At Scale, we call ourselves “Platform Agnostic” meaning we spend in the mediums/tactics that will provide the greatest return on business results for our clients.
What changes has your company made over the past 2 years that have impacted your business
Scale has invested heavily in its people and tools across all areas of expertise, especially in the digital and data analytics space. We are constantly evolving to continue to set our clients up for success and drive growth.
What is one tip that you would give when it comes to digital marketing?
Think outside the platforms. Especially in programmatic/social, it is easy to get lost in the results within the platform (clicks, conversions etc..)..but what do these results actually mean in terms of actual business outcomes?
What is the biggest change in marketing that you see coming in the next 2 years?
• Influencer marketing (macro and micro) will become a key part of marketing strategies.
• Consumer-first approach, as consumers are more informed than ever
• Experiential marketing will continue to grow (in-person and AR/VR), especially for retail
What is one tip that you would give when it comes to digital marketing?
Think outside the platforms. Especially in programmatic/social, it is easy to get lost in the results within the platform (clicks, conversions etc..)..but what do these results actually mean in terms of actual business outcomes?
