Jim Ragosta
Director of Digital Strategy & Sales at Force 5
Website Address: https://www.discoverforce5.com/
Each week on “Marketing and Beyond,” our host talks to media experts across the country. This week our host speaks with Jim Ragosta from Force 5. To learn more, check out https://www.discoverforce5.com/
What is your company Elevator pitch when talking about your company?
Force 5 is a brand development and marketing communications firm with unmatched expertise in technology, brand development and creative execution. Our goal is to bring clarity to your marketing and ignite engagement, impact, and ROI.
What changes has your company made over the past 2 years that have impacted your business
Force 5 has tightened up growth in digital marketing, programmatic, and video production, transitioning skill sets for the future of marketing in a digitally centric environment.
What is one tip that you would give when it comes to digital marketing?
Think about the goal at hand holistically, then determine which media channels are most appropriate for reaching the target audience. Not every media channel is necessary in accomplishing a goal, instead focus on the few that matter most to bring the biggest impact to the clients budget.
What is the biggest change in marketing that you see coming in the next 2 years?
Without question, the metaverse will open doors into a reality of possibilities, for individuals and advertisers alike. Also, with technology evolving in the auto industry, vehicles could be viewed as another “device,” opening additional advertising opportunities and increased reach.
What is one tip that you would give when it comes to digital marketing?
Think about the goal at hand holistically, then determine which media channels are most appropriate for reaching the target audience. Not every media channel is necessary in accomplishing a goal, instead focus on the few that matter most to bring the biggest impact to the clients budget.
