Andrew Miller
Co-Founder & VP of Strategy at Workshop Digital
Website Address: https://www.workshopdigital.com/
Each week on “Digital Champions,” our host talks to media experts across the country. This week they sit down with Andrew Miller from Workshop Digital.
To learn more check out https://www.workshopdigital.com/.
What is your company Elevator pitch when talking about your company?
Workshop Digital helps B2B marketing and sales teams find the leads they’ve been missing with customized digital marketing strategies.
What is the biggest change in marketing that you see coming in the next 2 years?
A continual increase in competition for digital ad space will drive up customer acquisition costs. Brands that aren’t diversified across enough channels or converting enough visitors to customers will lose to more savvy competitors.
What is one tip that you would give when it comes to digital marketing?
Know the value of a new customer and how much it costs to acquire one. It seems like common sense yet too many marketing and sales teams aren’t aligned around company-level goals.
What is the main pain point that you solve for your customers?
Measuring the entire customer journey to quantify the ROI and business impact of their digital marketing efforts.
