Diana Lee
CEO and Co- Founder at Constellation
Website Address: https://constellationagency.com
Each week on “Digital Champions,” our host talks to media experts across the country. This week our host speaks with Diana Lee from Constellation. To learn more, check out https://constellationagency.com.
What is your company Elevator pitch when talking about your company?
Constellation is one of the fastest growing marketing technology companies in the US. Constellation’s proprietary AdTech platform creates and deploys thousands of unique asset iterations instantly, making the launch and management of hyper-local advertising possible at scale. It also serves as a creative management platform, streamlining the process between creative teams and media buyers.
What is the biggest change in marketing that you see coming in the next 2 years?
In the next 2 years, marketing automation and independent data collection will become vital to develop and execute effective campaigns in a cookieless world.
What is one tip that you would give when it comes to digital marketing?
My biggest tip when it comes to digital marketing is to constantly be looking towards the future, paying attention to changes in the industry and innovating based on what is happening. Flexibility and trend prediction is critical for ongoing success in the marketing industry and is what allows platforms like ours to thrive.
What is the main pain point that you solve for your customers?
Brands struggle to scale creative ad campaigns unless it’s done manually and even then it’s not immersive or personalized. And if they tasked their creative teams to make it happen, it would only bottleneck the media buyers from launching campaigns on time. Our AdTech platform transforms our typical customer’s inventory, location data, reviews and UGC into thousands of asset iterations instantly, making hyper-targeting possible without an army of creative designers. It unites marketing teams under a single platform that generates creative at scale, manages existing assets, makes the ad approval process seamless and campaign launches even easier. This past year, we also introduced an ad solution to the cookieless future, which attracts a 3x larger retargeting pool compared to website retargeting.
