Mary Cochran
Co-founder at Launching Labs Marketing
Website Address: https://launchinglabs.com/
Each week on “Digital Champions,” our host talks to media experts across the country. This week our host speaks with Mary Cochran from Launching Labs Marketing. To learn more check out https://launchinglabs.com/
What is your company Elevator pitch when talking about your company?
Launching Labs Marketing offers branding, web design, and marketing. We help startups and growing businesses ensure their look, feel & messaging represent their core brand. Designed to unleash a business’ growth, we start with logo and website design followed by marketing to increase awareness, and sales.
What is the biggest change in marketing that you see coming in the next 2 years?
For small to medium businesses, focusing on niche markets within a broad space and saturated market are going to be a big challenge. With the internet rapidly growing and new startups launching every hour, competing is continuously getting harder. Small to medium companies are trending to narrow their reach and looking for a smaller more specific target market.
Recovery from Covid, will encourage more spending in marketing. Video and influencer marketing will continue to grow.
What is one tip that you would give when it comes to digital marketing?
Start with a great logo and website. There is a lot of work and money that goes into search, digital marketing and advertising, it is a continual, ongoing effort. When someone does find your company, logo, or website, it’s important to have a professional look and feel.
What is the main pain point that you solve for your customers?
Focusing on branding, websites, and marketing, we help companies focus their brand, company direction, and goals to maximize success. We often service companies overwhelmed or understaffed with their marketing.
