Xiao daCunha
Founder at Westerlund Marketing LLC
Website Address: https://www.westerlund.co/
Each week on “Digital Champions,” our host talks to media experts across the country. This week our host speaks with Xiao daCunha from Westerlund Marketing LLC. To learn more check out https://www.westerlund.co/
What is your company Elevator pitch when talking about your company?
Westerlund, Co is a boutique digital marketing agency specializing in SEO and content marketing. Our unique radiation content model allows companies to fulfill their marketing needs 4x more efficiently, and help them to truly distinguish themselves from competitors with authentic content so they don’t sound like a broken record in the digital space.
What is the biggest change in marketing that you see coming in the next 2 years?
Computers are becoming more human, while consumers are becoming more educated. This will cause many of the fluff campaigns running wild today to die out pretty quickly – either washed out on a technical level or deserted by smart consumers (who are often core spenders). Meanwhile, integrating new media format, especially VR/AR technology would be a gamechanger for many advertisers and marketing in general. Engaging content is given a new definition as our technology develops.
What is one tip that you would give when it comes to digital marketing?
It’s an investment, meaning you either invest capital or invest with your time. There is no short cut when it comes to digital marketing and giving up after 3 months for not seeing significant result is nothing but self sabotaging.
What is the main pain point that you solve for your customers?
We help our customers tell a human story in their unique voice while tailoring our methods to the latest technology, ensuring the content’s rankability and efficiency.
