Lisa Manyon
The Business Marketing Architect at Write On Creative
Website Address: https://writeoncreative.com/
Each week on “Digital Champions,” our host talks to media experts across the country. This week our host speaks with Lisa Manyon from Write On Creative. To learn more, check out https://writeoncreative.com/
What is your company Elevator pitch when talking about your company?
We teach, train, and transform with the values-based “Challenge. Solution. Invitation.” communication framework to create marketing messages with integrity by focusing on PASSION points and reverse engineering your most powerful solutions into profitable revenue streams.
What is the biggest change in marketing that you see coming in the next 2 years?
More transparency and values-aligned approaches. Marketing and advertising are all about building relationships and manipulative sales and marketing techniques are not helpful to creating long-term sustainable business success.
What is one tip that you would give when it comes to digital marketing?
Your digital footprint is permanent. Having a clear message and strategy is important when sharing your message digitally.
What is the main pain point that you solve for your customers?
My mission-driven clients are completely turned off of by pain point marketing. I help take the pain out of planning and the pain points out of marketing.
