Michelle Calloway
CEO at REVEALiO
Website Address: https://www.revealio.com/
Each week on “Digital Champions,” our host talks to media experts across the country. This week our host speaks with Michelle Calloway from REVEALiO. To learn more, check out https://www.revealio.com/
What is your company Elevator pitch when talking about your company?
REVEALiO makes your business COME ALIVE to attract new clients through innovative technology, media, publicity, and broadcasting.
What is the main pain point that you solve for your customers?
REVEALiO elevates business experts to be seen as industry influencers through an increase in media engagement, credibility, and social proof.
What is your biggest pain point when it comes to digital advertising?
Consumers are tuning out anything that feels remotely promotional.
What is the biggest change in marketing that you see coming in the next 2 years?
Consumers want to experience brands before making a buying decision. Brands need to create memorable experiences that engage, connect, and reward consumers that interact.
What is one tip that you would give when it comes to digital marketing?
Video is the easiest, most affordable way to increase influence and credibility, but is by far one of the most underutilized media tools with small businesses today.
What percent of your advertising service offerings does Digital media buying make up?
25%
Which programmatic platform(s) do you utilize?
OTT (Streaming TV), Google, Google My Business, FB and IG
