Nihar Mandapaty
Co-Founder/CEO at Sphere Music LLC
Website Address: wearesphere.co
Each week on “Digital Champions,” our host talks to media experts across the country. This week our host speaks with Nihar Mandapaty from Sphere Music LLC. To learn more check out wearesphere.co.
What is your company Elevator pitch when talking about your company?
Sphere Music LLC is a digital marketing company within the music and entertainment industries that works with artists, creatives, and businesses reach and capture larger audiences through analytics-based solutions.
What is the biggest change in marketing that you see coming in the next 2 years?
Content is king, and content will continue to be king. More solutions centered around marketing automation and AI-driven solutions will allow marketers to focus more heavily on the story they want to tell with the content they use.
What is one tip that you would give when it comes to digital marketing?
Be a human being. The power of kindness and genuine interest and interaction in the digital space puts businesses ahead of competition.
What is the main pain point that you solve for your customers?
Working in the music industry as an artist means that you not only have to be prolific and creative, you also need to be your own entrepreneur and make key decisions, evaluating yourself as a business. Having a dedicated marketing teams alongside artists as they progress through their career helps them focus more on honing their craft while monitoring and optimizing growth.
