Paul Stoute
Founder at Stoute Web Solutions
Website Address: stoutewebsolutions.com
On “Marketing for Your Future,” our host speaks with experts within the marketing community about the future of the marketing industry. This week our host speaks with Paul Stoute from Stoute Web Solutions. To learn more check out stoutewebsolutions.com.
What is your company Elevator pitch when talking about your company?
Stoute Web Solutions provided end to end solutions to companies looking to grow their business through the use of digital marketing, process automation, and ongoing maintenance and care services.
What is the biggest change in marketing that you see coming in the next 2 years?
In the next two years I believe the biggest change in marketing will actually come from the Pandemic and the business owners who can see how valuable a digital presence is. The businesses who have historically relied on foot traffic and in-person business are starting to realize that if they don’t have a digital presence that they’re essentially missing out on a significant amount of traffic and revenue. This in combination of businesses who started to see that being on social media had value are starting to feel the pressure to invest more of their annual revenue into the digital space and don’t know how to get started. These are the same businesses owners who are being taken advantage of all the “gurus” of the digital space along with courses without knowing or understanding the logical next steps for their business.
What is one tip that you would give when it comes to digital marketing?
The biggest tip I could give to someone regarding digital marketing is to invest in content and community. When you can build a community surrounding your brand or content, you’re able to expand your reach exponentially without a significant effort or expense. Your content is yours to keep for as long as you maintain the website.
What is the main pain point that you solve for your customers?
We provide business owners a partner in the digital space who’s mission is to help the business owner achieve their goals leveraging years of digital marketing experience.
