“Digital Champions” with Tony Stanol from GRN Sarasota


Tony Stanol
President at GRN Sarasota
Website Address: https://www.grnsarasota.com

Each week on “Digital Champions,” our host talks to media experts across the country.  This week our host speaks with Tony Stanol from GRN Sarasota. To learn more, check out https://www.grnsarasota.com


What is the biggest change in marketing that you see coming in the next 2 years?

The tension between working remotely and hybrid returning to the office.


What is the advantage to working with an outside media buyer as opposed to having just an internal marketing director?

Objectivity


What is one tip that you would give when it comes to media planning?

The sequence: ready, aim, fire


How does a media buyer stay on top of trends with media placement?

Reading, socializing with other buyers.