Zack Rosenberg
CEO at catapultx.com
Website Address: https://www.catapultx.com/
Each week on “Digital Champions,” our host talks to media experts across the country. This week our host speaks with Zack Rosenberg from catapultx.com. To learn more, check out https://www.catapultx.com/
What is your company Elevator pitch when talking about your company?
Consumers hate traditional video ads, and some advertisers find video ads cost prohibitive. CatapultX On-Stream ads are preferred by consumers 9:1 and generate 2.3X the performance through AI-based contextual video ads served at the moment that is most related to the product or service. Advertisers can get started with a logo and a few lines of text. Plus, On-Stream allows for incremental revenue for video publishers seeking to monetize.
What is the biggest change in marketing that you see coming in the next 2 years?
AI and contextual advertising will become more prevalent as cookies go away.
What is one tip that you would give when it comes to digital marketing?
Be louder.
What is the main pain point that you solve for your customers?
Make video advertising more actionable and traffic-driving for businesses and allow publishers to increase their video revenue through AI-based contextual video advertising.
