“Marketing and Beyond” with Matthew Rea from GreenLancer

Matthew Rea
Director of Marketing at GreenLancer
Website Address: greenlancer.com

Each week on “Marketing and Beyond,” our host talks to media experts across the country.  This week our host speaks with Matthew Rea from GreenLancer. To learn more, check out https://greenlancer.com


What is your company Elevator pitch when talking about your company?

We are an online marketplace for solar design and engineering.


What changes has your company made over the past 2 years that have impacted your business

Invested more heavily in our digital marketing efforts, launched a new division, focused on demand generation vs lead generation


What is one tip that you would give when it comes to digital marketing?

Lead with value, not a sales pitch


What is the biggest change in marketing that you see coming in the next 2 years?

Focus on demand generation vs lead generation


What is one tip that you would give when it comes to digital marketing?

Lead with value, not a sales pitch