Heather Orr
B2B & SaaS Conversion Copywriter at Copytrigger
Website Address: copytrigger.com
Each week on “Marketing Champions,” our host talks to media experts across the country. This week our host speaks with Heather C. Orr from Copytrigger. To learn more, check out https://copytrigger.com.
What is the biggest change in marketing that you see coming in the next 2 years?
I see voice search increasing its influence on how brands market themselves in the next few years. Smart speakers like Google Home and Alexa use longer queries that are more conversational. So, optimized content for voice search will need to continue to reduce jargon and formality.
What makes your company unique?
In addition to conversion copywriting, my work experience includes training in SEO, traditional advertising, and direct response principles. This has given me a broad view of all the different facets of a successful marketing campaign.
I’m also the first college graduate and woman business owner in my family. So, I especially enjoy working with women- and minority-led technology companies (WMBEs) that have a vision for shaping change in their industry. It’s rewarding to contribute to the growth of purpose-driven businesses.
What is your biggest pain point when it comes to digital advertising?
As a copywriter, it’s challenging to consistently produce content for both your clients and your business.
