Jordan Hovater
CMO at Embassy
Website Address: embassysocial.io
Each week on “Marketing Champions,” our host talks to media experts across the country. This week our host speaks with Jordan Hovater from Embassy. To learn more, check out https://embassysocial.io
What is the biggest change in marketing that you see coming in the next 2 years?
The creator economy will continue to explode, and brands will have to get much more creative in how to market through real people in their brand community as privacy issues continue to change on the big tech ad platforms.
What makes your company unique?
We’re a platform disrupting the influencer marketing industry, making working with creators on social media as simple as buying any other form of digital media online.
