Connor Wright
CEO at REP Labs
Website Address: replabsofficial.com
Each week on “Media Champions”, our host talks to media experts across the country. This week our host speaks with Connor Wright from REP Labs. To learn more, check out https://replabsofficial.com.
What is the biggest change in marketing that you see coming in the next 2 years?
Less data for marketers to work with and an increase in the need to know how to sell products.
Are their any trade organizations or groups that you belong to?
no
What is the advantage to working with an outside media buyer as opposed to having just an internal marketing director?
More experience and they have eyes on the data of other companies.
What is one tip that you would give when it comes to media planning?
People buy solutions to their problems not product
How does a media buyer stay on top of trends with media placement?
Being on the platform
