Dimple Thakkar
CEO at TrillionVue Advisors
Website Address: http://www.trillionvue.com/
Each week on “Media Champions,” our host talks to media experts across the country. This week our host speaks with Dimple Thakkar from TrillionVue Advisors. To learn more check out http://www.trillionvue.com/
What is the biggest change in marketing that you see coming in the next 2 years?
If social networking moves towards a metaverse format, this change will effect marketing campaigns significantly in the next 2 or more years.
Are their any trade organizations or groups that you belong to?
I am a Board member on the West Hollywood Chamber of Commerce and the West Hollywood Design District. I also serve on the Asian-American Pacific Islander sub-committee under the Diversity Inclusion Committee for the Southern California Tennis Association.
What is the advantage to working with an outside media buyer as opposed to having just an internal marketing director?
Perspective. Sometimes internal teams get “tunnel vision” when working on a KPI or project. It’s nice to have a fresh, outsider’s perspective, from another agency.
What is one tip that you would give when it comes to media planning?
Stop over-planning. Planning is sometimes the best way to be wrong. Make more data-driven decisions. Test campaigns are critical in the beginning to collect data that will help you eliminate the guesswork in media planning in the later stages of your campaign.
How does a media buyer stay on top of trends with media placement?
Every ad network has a special area that provides ongoing tips, resources, and best practices. Pay attention to that and subscribe.
