Imelda Alejandrino
CEO/Creative Director at AP42
Website Address: www.ap42.com
On “Media Champions,” our host speaks with experts within the marketing community. This week our host speaks with Imelda Alejandrino from AP42. To learn more check out www.ap42.com.
What is the biggest change in marketing that you see coming in the next 2 years?
The pandemic forced us to change our daily routine in different aspects, but mostly it changed the way we communicate with one another. We have adjusted our engagement with others through virtual meetings and conferences throughout this difficult time. When the pandemic comes to its desirable end, the question arises whether we are going back to our face-to-face interactions or if the online events are coming to stay. Recently, due to the relief of the Covid restrictions, we already have a strong impression of what is going to prevail. Different digital conferencing companies decided to venture in what is more likely to become the future: hybrid events. This combination of in-person and online participants, has significant advantages that make this model the best of both worlds. Hybrid events will see an increase in the next 2 years.
Are their any trade organizations or groups that you belong to?
WBENC
WBEC Pacific
NMSDC
WRMSDC
CPUC
Calif. Dept. of Insurance Diversity Taskforce
Calif. Pacific Asian Chamber of Commerce
What is the advantage to working with an outside media buyer as opposed to having just an internal marketing director?
It gives you versatility and a good way to control costs.
What is one tip that you would give when it comes to media planning?
Hire an expert! Don’t do it yourself so you don’t leave money on the table.
