Jen Malloy
Owner at Craft & Communicate
Website Address: craftandcommunicate.com
Each week on “Media Champions”, our host talks to media experts across the country. This week our host speaks with Jen Malloy from Craft & Communicate. To learn more, check out https://craftandcommunicate.com.
What is the biggest change in marketing that you see coming in the next 2 years?
More automation
Are their any trade organizations or groups that you belong to?
No
What is the advantage to working with an outside media buyer as opposed to having just an internal marketing director?
Agency rates
What is one tip that you would give when it comes to media planning?
Plan proactively but know you have to be reactive, too
How does a media buyer stay on top of trends with media placement?
