Kevin Drolet
Owner at KDRO Consulting
Website Address: https://kdroconsulting.com/
Each week on “Media Champions,” our host talks to media experts across the country. This week our host speaks with Kevin Drolet from KDRO Consulting. To learn more, check out https://kdroconsulting.com/
What is the biggest change in marketing that you see coming in the next 2 years?
There is a lot! Here are three:
Continued Rise of Micro Influencers
Short Form Video
Socially Responsible Branding
Are there any trade organizations or groups that you belong to?
Business for Good San Diego
Coronado Chamber of Commerce
BNI – Chapter President
What is the advantage to working with an outside media buyer as opposed to having just an internal marketing director?
I always say anyone can go and buy the ingredients, but how it tastes depends on the chef! You can have an excellent in-house marketing chef or an awesome outside media buyer. Outside typically leverage connections and negotiate multiplatform campaigns for less investment.
What is one tip that you would give when it comes to media planning?
Measure! Go with what works not what is fashionable.
How does a media buyer stay on top of trends with media placement?
Read! And have conversations with other marketers.
