LaToya Shambo
CEO at Black Girl Digital, INC.
Website Address: https://www.blackgirldigital.com
On “Media Champions,” our host speaks with experts within the marketing community. This week our host speaks with LaToya Shambo from Black Girl Digital, INC.. To learn more check out https://www.blackgirldigital.com.
What is the biggest change in marketing that you see coming in the next 2 years?
As it relates to Influencer Marketing, the biggest change I see coming will be around structure and regulations.
What is the advantage to working with an outside media buyer as opposed to having just an internal marketing director?
Time saving. I actually believe a company should have both. The in-house marketing lead should be over strategy and communicating the business goals to the outside media execution teams. This way they can focus on the big picture and not get lost in the weeds and the buyers can focus on just that and be great.
What is one tip that you would give when it comes to media planning?
Know exactly who you are trying to reach and understand the difference between our customer and your consumers.
How does a media buyer stay on top of trends with media placement?
Read all the trends, even if the topics are the same.
